Sunday, September 8, 2013

Bridal Shows & Expo's

Who to attract? Shows work if you do the right show. Anytime you can bring hundred's of potential customers to see you, you will get business. Do not stay behind your table or booth.


Hosting a bridal show is not as easy as everyone thinks. It takes careful planning and countless hours of execution, be mindful that most bridal shows and expo's are trademarked. Research the name you would love to use, so in going forward. You will place yourself in Litigation proceedings or lawsuits. In doing a bridal show and expo. 
Connect with vendors that are like minded. start visiting other bridal shows and events  to get an idea of what to do on your day. Try to get giveaways and discount coupons to give your brides, they always help.

Lots of social media, blogging and advertising are required, remember the Brides today are well educated and they are always looking for deals. Unless you are mentally prepared and ready to face the the music, do not get started. Questions will be asked if you mix and mingle with your crowd, they need that interaction and so do you. Be knowledgeable of what you are doing, an educated customer or client is a good one. 

Elements to your show are, Lighting, Music, Food, Entertainment are features you must have. Choose vendors of whom, you have seen their work, so you would have an idea of what you are having the day of your show. Doing a bridal show is not for the faint of heart or any show for that matter. 



You are not just catering to potential brides, you are also catering to families and bridal parties. Also other potential vendors if you are thinking of having more that one event. Getting the brides is one thing, but you must be different to set yourself apart from the other shows Choose something special to do or have a give-away. Set yourself apart. All they best to anyone who is thinking of doing a Bridal Show or Expo.


1 comment:

  1. What an interesting article on the bridal shows and expos. They are excellent sources for brides to collect inspirational ideas for their wedding day. I too will tie the knot so have planned to attend the annual bridal show at domestic Los Angeles event venues.

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